In this competitive world, the challenge is to sustain the position and to make it happen, continuous efforts are required strategically and creatively. Consumers' tastes and preferences keep changing as per time. On the other side, business owners and marketers have a close watch on consumers' tastes and preferences. Therefore, the business owners observe this change and accordingly launch products or services. Marketers and advertisers promote these products and services in such a way that it connects easily and creates a boom in the market and becomes an instant hit. It is all about launching the right product at the right time in the right market and to the right audience. So, let us understand what are the main things that make an ad campaign successful.
1. Develop the right strategy
The right strategy always works well. To mark your presence it is mandatory to promote your product differently. It is important and necessary to study the market and the competitors' study, and only then, you can survive. Your strategy should hit the goal. The strategy includes four Ps i.e. Product, Price, Place, Promotion. If all these four Ps are right, then it becomes easy to get into the competitive world.
2. Implement as per the strategy
Once you have the right strategy on paper, it needs to be implemented exactly what was sound in the meeting room. To make an ad campaign effective, before starting the campaign, some advertisers do a pilot project or you can say a trial and error other than the main targeted area or cities. With this approach, they can come to know the facts and figures, hence they plan accordingly. The other method is A & B testing, a group of people are called and they do copy test with them and see how it works. Therefore, this will help to hit the target.
3. Measure the effectiveness
After running the ad campaign, it is important to measure how the campaign was in terms of return on investment, in terms of revenue generation, in terms of reach, in terms of crowd engagement, in terms of awareness, in terms of a competitive fight, word of mouth, bookings, registrations, movement in footfalls, walk-ins, etc. Therefore, all these factors are measured to know where the product stands.
4. Choose the right communication partner
At times, a good product may not get the right response as expected by the business owners and the agency. There could be many reasons like not using the right communication medium, not developing the right strategy, inappropriate brand ambassador, poor execution of concepts, wrongly representation of the product, etc. Therefore, it is very important to choose the right agency partner, make sure that they understand the basic need of the product and the envision of the product and the company.
5. Stick with the product philosophy/Vision
Every marketer wants to gain or retain a safe position, and make it so they spend lots and lots of money on advertising. They highly invest in celebrity ambassadors and sometimes it does not work or goes against the product philosophy. Sometimes it is better not to communicate with the consumers/target audience if things are not working well instead of compromising with the product philosophy. Therefore, it is advisable to stick with the product philosophy.
Therefore, all these are the few factors that are important for any ad campaign.
Branding, a much-talked word in the field of marketers & advertisers. Branding is not just advertising or communication it is more than advertising, it is just a strategy and positioning, and it is much bigger than it sounds. Branding is an art of interaction with the consumers, it is about connecting with your consumers. Branding is like dealing with consumers minds & hearts.
“Products are manufactured on the assembly line by man & machine, and the brands are created with creative & strategic brains.”
In this competitive world, marketers try everything to grow their brand, they continuously try to fight with their competitors. The market is full of products and services, now the consumers at large have many options to choose their product, they have multiple options for the same type of product or service. Marketers read the consumer's mind, taste, and preferences, depending on their psychological and geographical conditions. Before launching any product the marketers and advertisers do research/ study and plan, placed, promote the product at an appropriate price.
Nowadays, with the advancement of social media and digital marketing, it becomes the easiest option for marketers to choose. As this medium shows the statistical data quite well, it becomes easy to measure the return on investment. But branding is not just about uploading and sharing blogs, posts and videos. Branding is much deeper than we assume.
So, let’s understand what is a brand and how branding strategy helps.
It starts with the top management’s vision. The reason could be anything, market demand, to give the competition, to serve the global consumer, to take the niche position in a particular segment or a market it could be the business objective or company’s requirements. It could be the requirement of the time.
So, every product or service has a clear objective to fulfill. To achieve product objective, marketing strategies and the creative strategy is being formed by the marketing team along with their ad agency partner. It is very important and necessary to develop a specific strategy for a specific brand.
Branding strategy covers so many things like what should be the name of the product, the market demand-supply, taste and preferences of people, buying power of consumers, market need, age group of people, potential demand, the geographic condition, competitors study, they take care of four “P” of marketing i.e Product, Place, price, and promotion. The brand strategist study & research everything related to their product or service before developing a final strategy. They plan specific ad campaigns for the specific markets and the specific target audience. So all these things certainly help marketers to communicate with their consumers effectively.
Branding strategy helps marketers to know their consumers very closely hence they able to achieve or able to offer what they want. And this could be the reason they have become a bigger brand day by day.
The brand becomes a brand not because they offer quality, premium things but they solve their problem and because of that the consumers have accepted such a particular brand as a part of their life and somewhere deep in their hearts.
So, branding strategy helps to understand your consumers well and it also touches the hearts of the consumers and hence the brand able to retain their position and trust.
Virtual Reality, that shows a Virtual World in Reality.
By using the VR headset, one is able to visualize himself in another world. Virtual Reality technology helps the industries of different domains to promote their business to potential clients. For every business, providing correct information to the clients is the most important part, a small miscommunication can deliver the wrong message and business loses their important clients.
For sharing the right message to the right customers, industries use different techniques like Television Ads, Newspaper ads, Internet ads and nowadays the industries are using the Virtual Reality technique to share the information. With VR technology, industries make their reach to any corner of the world by providing their customers the audio-video data which they can see over VR headsets. Most industries do not have any fixed customers, their customer maybe everyone, and among them, some are differently-abled people who are unable to make their reach to the industries, to understand about the product or services, for those people VR is very helpful to gather the information they are looking for.
We are in the era of technology where everything is possible in the touch of the button. The technologies are changing our experience and giving us a new way of experiencing things which we have never experienced before. The technology of today makes us realize that with these available technologies we can do/explore many things anytime anywhere. Virtual Reality [VR] makes it possible. A VR device helps users to experience feel and enjoy the new level of excitement entertainment & experience. VR is the technology that helps users to explore many places, it is helpful for any audio-visual training.
People across the globe love to move out, they love to explore unseen places, hence they plan and act accordingly and experience the same. But have you ever thought about how differently-abled people can do all these things, they do have dreams, they do want to explore the world, they also want to see & experience the joy of moving out, but they failed to do so, as they don’t go beyond their chair. Their reality vanishes their excitement. But as we have mentioned above, today technology is king, VR makes it possible. With the VR now differently-abled people can experience unlimited fun without any interruption.
If differently-abled people cannot go to the places, the places will come to them, this sounds unreal but now it is possible with VR. With audio-visual content in VR help them to see & feel. The VR technology gives them the real experience in the virtual world, by experiencing VR they never regret things/places they have missed or not explored. Tough VR is virtual, it gives tremendous real emotional and entertaining experience. With VR they can explore the unexplored anytime anywhere, just they need to were a device and the endless entertainment starts.
The experience of VR is indescribable because it will take you to a different world altogether, whether it is a tourist destination, gamming, education & training, or entertainment. It will melt users in seconds and gives an exceptional time. So, certainly, the VR technology makes users laugh, cry and melt in the virtual world.
Now, differently-abled people will have to face any regret, as far as the virtual world is there. The VR is a revolution that touched the emotions of differently-abled people and people at large.
Augmented Reality technology is a widely adopted technology in today's era. The benefits of Augmented Reality is that it provides a better experience to present the product or services with in-depth knowledge to the clients. Business and Industries of mostly all domains are utilizing the benefits of Augmented Reality, to engage and entertain their clients as well as to provide proper knowledge, improving training skills, providing an immersive experience and an interactive way of knowledge sharing.
Business Sector like Education, Retail, Print Media, Manufacturing, Training & Development, Gaming, Entertainment and many more are utilizing the benefits of Augmented Reality.
In this competitive market, there are N… numbers of companies that are producing N… number of the same products in a different part of the world. In this type of cutthroat competition, it’s very difficult to sustain. So many products come and go, many of the potential customers even don’t know that this type of product has launched in the market. There are many reasons for this problem, for instance, improper communication is one of the reasons for this problem. Improper communication leads to misunderstanding about the product, and that creates a negative image into the eyes of the product. In recent times, software technology has bridged this gap and helping products to become a brand.
3D Modeling & Animation (character modeling) helps your product/company to achieve business targets irrespective of any industry. 3D modeling & 3D animation has helped product/business to present in a better way, and that has transformed the way of presentation and the best finish of the product. The better finish product will certainly change the mindset of the people. 3D modeling/animation/ character modeling has proved that quite convincingly.
Usage of 3D modeling/character modeling & animation in different industries
Manufacturing industries use 3D modeling & animation for their machines to show internal parts of the machines. They use 3D animation to show the process and the capabilities of the machines.
Product-based industries use 3D modeling for their multiple products for advertising/branding purposes.
Animation studios for character animation/modeling along for animation films.
Service industries use 3D animation to showcase their services in a nutshell.
Government sector use 3D modeling/animation for their various projects
Why use 3D modeling & animation for your business?
Value for money
The rich finish of the product
Customized product modeling
In-depth visuals of the product
Conveys a clear message to the audience
Add values to your product/service
Multiple usages at various platforms
Easy to convince potential customers/clients
To increase clientele
So, 3D modeling & animation will certainly prove to be a profitable tool and a clear winner in today’s time, where technology is the ruler. Move with the time, move with 3D and enhance your business potential.
The importance of Corporate Film that makes difference is -
1. It increases your market presence
2. It opens more business opportunities
3. It enhances company value and helps your product or services grow
4. It represents a corporate ideology
In today’s time, 9 out of 10 wants to be an entrepreneur. It’s good that people are ready to take risks to move ahead but they struggle in between and closed down the business in spite of good beginning. If you have the best of the product and best of the services but if you don’t know how to promote/market your products or services, then it is of no use. In this changing time, people believe what they see. In this rapid commercial world, all are working very hard to achieve their goals. Nowadays with the advancement of digital platform competition has become very stiff, hence it is important that the customers/clients should know and remember your products and services. Don’t you believe that seeing is believing? It is a proven fact that the corporate film has a strong convincing power than oral communication or a word of mouth. The importance of the corporate film is that it certainly adds value to your products or services quite convincingly.
As mentioned above in this competitive world it is now mandatory to showcase your product or services to survive. Now it is the need of the hour. Many industries are there in India; at some point, they require to use the audio-visual to show their production process or services. Let’s see how it helps. What is the importance of corporate film? Why it is required? A film which says it all. The main advantage of the corporate film is that it represents what you are why you exist? What are your products or services? What are your capabilities? It helps to show the company’s infrastructure, process, manpower, etc. B2B professionals/corporates come to know your business philosophy, your culture, your vision & mission. It helps in creating trust and transparent professional relationship. The importance of corporate film is that convincing the client becomes very easy, especially when the client/s are not able to visit the company. Corporate film becomes a selling tool that enhances business opportunities. For the sale & Marketing team, it’s a great weapon on which they can develop trust and build a new professional association.
With the digital platform, now it is very easy to upload the company’s corporate film on the digital platform for the global audience/potential customers/B2B corporates. It certainly reaches the larger audience and as it reaches the larger audience, it increases the business opportunities. There are different kinds of corporate films that have a different line of treatments. Let’s see by example. Mostly the corporate film includes scripting, shooting [with or without actors/models] voice-over, and editing. The second kind of corporate film is computer-generated, that includes graphical images, templates, typography, etc. [with or without voice-over] Now the third type of corporate film is a merger of computer-generated graphics [CGI], actual shoot, stock footage] And the fourth type of corporate film includes 2D or 3D animation along with CGI effects. There is no industry-specific for a corporate film. Any small/medium/large company can develop a corporate film.
As far as established companies are concerned, they also prefer a corporate film to expand their business to cover a larger market. They also use this marketing tool to explore the newer market. They often participate in worldwide expos and corporate gatherings, where the corporate film becomes very handy as it represents the organization’s values, vision and work profile. It has proved to be advantageous when it comes to company representation. A must-have marketing tool to attract and engage more inquiries and business orders.
On the other hand, the young entrepreneurs, they want it all in quick succession. They use different digital platforms to promote their business through corporate film and other audio-visual tools to enrich their market presence. The new generation uses corporate films along with immersive technologies smartly. Now the traditional manual presentation or PPT is no more trending, instead young entrepreneurs use video presentations or you can say a corporate presentation/infographic videos these are the different tools to promote your products or services. So it is advisable to change with the time and to give tough competition to the competitors. Remember! seeing is believing. The more you show the more you get.
Don’t let your efforts wasted, make the most of it by the corporate film. In today’s time, people don’t have time to visit your organization, so in that case, the corporate film will speak for you and your company. Don’t miss any opportunities.
Everyone business wants to gain and engage their clients in a unique way, and for attracting existing customers and gaining new ones, companies spend a lot of their money on advertisements. None of the companies wants themselves to stay one step back from their competitors and for that, they tried all the new and unique methods to engage its customers.
Since the last couple of years, companies are using AR technology to showcase their products to their clients in a unique manner where the clients are able to visualize the product details on their mobile screen by scanning the tracking code provided by the companies on their AR app. This tracking code may be anything like a brochure, booklet, product itself which client need to scan from the companies app to gather the detail of that product in the format of Audio, Video, Infographics, Video or 3D animation on his mobile screen.
Augmented Reality is the computer-generated images or content ( Audio-Video, 3D, Videos, etc) which user view on their mobile phones and this provides the mixture of content in the real world.
Today Augmented Reality Technology is adopting by many business sectors in different ways like engaging customers, showcasing products, training & development, site visit through the navigation and many more.
Here are a few examples of how industries and business sectors are utilizing Augmented Reality Technology -
In Education -
Education is one of the sectors who always adopt new technologies to engage their students with technology. There was a time when students studied at Gurukul's, and slowly with the change in technology and time, schools were constructed, the computer became a subject for studies, then the time came for smart classes with projector studies and the up-gradation of technology, today education industries are adopting AR technology. The students from primary classes to the students or professionals of the medical, engineering department are using this augmented reality technology for better learning. The schools are adopting AR technology for primary classes, where kids get in-depth knowledge of subjects they are learning. If the kids are learning about alphabets, AR will help them to understand in detail about alphabets - Like if he is reading A for apple and looking at the image of an apple, it will not be in her memory for long time, and it might be possible he will not recognize it again after viewing the image of an apple or the real apple. But AR technology will help the student to visualize the apple from all angles and it will be fun for him to keep himself engaged with that image for a long time. It not only helps him to recognize the apple but also he will enjoy the new way of learning.
In the same manner in professional education students can get in-depth knowledge about the subject they are studying, like the student preparing for medical studies, need to understand every single detail of the human body, which is only possible after the selection in medical college and at practical sessions, but what if they can view the human body and its part in the 3D model on their mobile phones by just scanning the image of body or body parts. Yes, it is possible. It is possible with the help of Augmented Reality technology, the same technology helps the engineering students especially mechanical students to understand about the auto part in the 3D model.
The education industry never leaves an opportunity to adopt any technology which engages their students and helps them to provide in-depth knowledge of the subject.
In Retail -
The retail industry completely depends on the customer's demand and they have to fulfill the demand by the perfect timing of supply. If the balance of demand-supply is balanced, customers will continue their visit to your store, and if unbalanced at any moment, they will divert themselves to another retail store. To engage and continue the footfalls on the customers to your retail store, retailers with the same balance of demand-supply they have to engage them with new technologies.
Like a couple of years back, we remember the offers, discounts in the retail store are mentioned outside on a big billboard, then the trend change customers start getting the offers and discount related information through pamphlets, messages and at the point where products are showcased. Now retailers are improving their way of selling with using augmented reality technology which helps the retailer to reduce the return or exchange graph as well help the customer to navigate towards the product placed in that store, by scanning the products by mobile they can collect the detailed information of that product including manufacturing and expiring details, offers on the product, ingredients used in the product and much more.
Few outfit retail stores are using the virtual mirror and augmented reality app which reduces the time of customers to take a try of the dresses over them. The virtual mirror helps them to select the dresses with a different range, colors, and designs by standing in front of the mirror. The same Augmented Reality helps the customers to finalize the design they are looking for, by scanning themselves with different designs and colors. The same concept goes with jewelry industry and beauty products, whereby scanning self through AR app, one can able to try different designs of products over them without trying them practically.
In Real Estate -
Real Estate is the sector that never faced downfall, the prices of the building are either rise up or stay constant, but none of us have listened that property prices fall down. As, food, education, shelter are the basic need of human beings, so people will definitely go to buy them, some people buy property to stay in their own house, some buy it for investment purposes, with a thought of a big return in future. But construction took time and selling of the property began at the time of launching of the land, so the relevant buyers have no other option than start making payments in installment with having a rough knowledge of what project, flat and amenities will look like after final construction. If the project is not look-a-like as promised at the time of launching, the buyer does not have any options except suing against the real estate but the dream of one's life break if they did not get what they paid and expected for. This happens in a very rare situation because real estate always delivers what they commit to their buyers.
Still, real estate was looking to give more comfort and realistic environment to its buyers and was looking for some technology where if buyers are unable to visit the site, they can get a real view of the project in the 3D format as well as can able to view interior, exterior, aerial view and other benefits of the project from anywhere in the world.
The Augmented Reality help the real estate industries to present their project details to potential customers from any corner of the world, just by scanning the brochure, image, booklet or only the floor of their own home, they can be able to get complete information about the project in a 3D realistic format.
This helps a lot for both the company and buyers to reduce the time of visiting the site, to share correct information about the project like How it exactly looks like after final construction and at the time of possession. This AR technology is helping this segment to reduce the paper cost for preparing individual floor plan, floor map, project details, and all other details and share or distribute it with everyone (including uninterested buyers) at property fairs, newspapers, on-site visits, etc. By downloading the companies AR app, anyone can get complete information about the project and if interested can contact the company and make their investment. AR helps the buyer to make the investment or buying the property easier.
In Training & Development -
How much money a manufacturing unit has to spend on training its new employees or current employees, the training should be of anything for new employees training is related to everything about products, its manufacturing process, machinery details and process of repairing it if break downs. For current employees, the training may occur for adopting new technology of manufacturing by company, or any new technique of repairing the machinery if faces break down.
At the time of training and developing the trainers have to focus on providing knowledge about the training subject to its trainees with theoretical as well as practical sessions, but practical sessions are so risk at some point where trainers are afraid of getting any damage on machinery while making practical session on understanding about working or repairing at breakdown time, on the machine. To reduce such damage, they either avoid giving a practical session on machines or trained them through video.
Augmented Reality helps the trainers as well as trainees to share in-depth knowledge about the products without the fear of getting any damage. The AR app helps will work something like by scanning the machinery trainees get a 3D model view of the machinery and trainers help them to guide step by step. Trainees will enjoy the training, in the same manner, they get it on machinery, but this gave them long-lasting knowledge about the product and they are minimal chance of getting any damage. The apps can be updated as per updation in machinery or employees in the future can take support from this app to understand again about machinery or for repairing purposes.
The business and industry sectors are understanding the value of technology and that is why they are adopting such methods, it not only keeps them ahead from competitors but also keep them updated with techno-world, what new technology is helpful for their business. Augmented Reality will also soon update itself and come up with some new features and a new name.
In life, we all come across with different people at different places. All have different thoughts and beliefs. Do you know what makes a difference in our life: An Idea! An idea leads to innovation and consequently leads to change or we can put it in this way also to bring change idea plays a major role. Many youngsters, researchers, students continuously work on their idea. They continuously doing trial and error and learn something new, and this is how they able to develop new products, a technology which will change the habits and belief of people around the globe.
Technology has played and is playing and surely it will play a major role in our life. Globally thousands of innovations are happening for the betterment of personal and professional life. The immersive technologies are trending now worldwide. In the corporate world, the giant companies of automobile industries, manufacturing industries, gaming industries, etc. are using immersive technology. So, let’s see how which are this immersive technology, and how they are useful for the commercial world.
When it comes to the immersive technologies Augmented Reality, Virtual Reality, Mixed Reality is dominating in today’s time. These technologies have created a solid effect when it comes to an interactive solution is concerned, user experience is concerned, and visualization is concerned, because it takes you to another level, by using these technologies the end-user or a potential customer will have a clear idea and have a clear vision of what can be done with this technology for their business.
Let’s have a look at how many industries are using these immersive technologies and how they are benefited out of this.
These technologies are used by the manufacturing industrialist to train their manpower for the zero defect manufacturing process. With this technology floor associates are able to see the whole process in details with the help of VR/XR devices. They will also come to know about the machine inside-out. This audio-visual experience creates clarity and helps to produce desired results.
World over there are so many tourists who travel around the world round the year but what about those who wish to travel but could not. This technology will work well for those. Suppose differently-abled people, this technology will justify their tourist experience. With the use of Virtual Reality [VR], one can experience any place at any time without going there or at your place. This technology will help you to see the virtual experience. If you wish to see the seven wonders of the world, you can see and feel the same as if you have personally visited that particular place. The experience that you will get is virtual but it feels very entertaining and gives real-time experience.
AR/VR/MR is for every age group. As far as entertainment is concerned, It’s a visual treat, you can play entertaining games with the inbuilt amazing environment and a solid background score. For the gaming industries, it’s a blessing because at the R & D stage this technology will be very much helpful to make important decisions. For children, it is certainly a playing paradise and even for adults. You can play a number of games and the remotes/tools/weapons will allow you to engross into the game.
Marketing & Advertising
In this commercial competitive world, everyone wants to be stand out and grab the attention to enhance their sales, so everyone is trying something new for the market and ultimately to the customers at large. Many shopping mall owners are using interactive games to promote a particular brand to catch the eyeballs. Ad agencies also inclined to use AR/VR for their clients so they can add value to their products and services. For a presentation point of view, AR/VR or any other technologies is a useful tool for the presentation, especially product presentation. AR will help potential customers to see their product augmented in a 360 degree which boost their confidence and they motivated to buy product/s.
Why education left behind. AR & VR is a very popular and preferred tool to educate kids. Kids now learn fast because of AR as they can see the animals, insects, birds augmented, even they can hear the sound too. If AR is loaded with the full educational content, then not only kids it can be useful for the adults too. Learning with AR and VR is learning with fun at any time in any place. You no need to go to school or classes to study a particular subject. If you have the content you can learn anything anywhere anytime, just you need to have a Smartphone or a VR device.
Do you know how the medicine works inside our body? with the help of these technologies especially VR now it’s possible. For instance, you can see how it goes into the veins, circulates in the body and reaches to the particular body part and start giving results in a quick time.
The defence is using immersive technologies to make soldiers more strategically and practically strong in the battleground. Before going for the battleground or before facing the war they are well aware of the opposition’s position and geographical condition in a virtual world. Now, this is really the innovative technology that is useful for any condition. It is proved to be a very helpful technology which helps soldiers to conquer the opponents.
So, to conclude with we can surely announce that technology is not restricted to entertainment only. It has covered the major market and industries to add values to the products, processes, and services.